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Ed Hardy tees—a fad that burned bright in the 2000s—are also having a bit of a revival. Printed with skulls and tigers, and embellished with rhinestones, the flashy tops have been recently sported by Bella Hadid and Addison Rae (she wore her pink Hardy tee as a dress, with platform flip-flops for the full Y2K effect). On Depop, vintage styles are now going for upwards of $200, and Ed Hardy is so in-demand that it even launched an offshoot streetwear line, called By Appointment Only. The concept of these tees, mostly associated with “divorced dads” and former Jersey Shore cast mates, becoming popular again was pretty unthinkable until recently. Yet, like all fads do, it seems we’ve come around again, and emerging labels are now even channelling the Ed Hardy look, albeit in a more artistic, refined way. Juliet Johnstone, who hand-paints baby tees and pants, certainly captures the graphic feel of those infamous tees with her own pieces.
The consensus seems to be to let the hat take center stage, and to keep the rest of your fit simple. Whereas Y2K stars wore their Von Dutch trucker hats with extremely maximalist outfits—think with ripped jeans, camo tees, and bejeweled sunglasses—now it’s all about balancing out the gaudiness of a trucker. If you’re in the market for one, cool indie labels like Beepy Bella have released their own take on truckers, including one in denim and covered in luxurious Swarovski crystals. “I always love to play with nostalgia and retroness within my work,” says Beepy Bella designer Isabella Lalonde. “What I love about [our] truckers is that they are a storybook for your head. There are secret messages embedded throughout the cap, especially when you turn it upside down. People feel the love when they wear them.”
The early aughts fervor was first ignited by Gen Z last year, when they began rocking bootcut jeans and silk scarves as tops on TikTok. Soon after, we saw the aesthetic pop up on the runways too, where labels like Blumarine have debuted ruffled minidresses, blingy belts, and low-slung denim (“My Blumarine is more dirty, bitchy, sexier,” said creative director Nicola Brognano). And now, the trend is gaining momentum on the streets as well. Over the summer, stars like Rihanna, Dua Lipa, Bella Hadid, and more have been dusting off their best Y2K wears and giving them a new, modern feel. Let’s explore their various outfit propositions, shall we? One of the biggest tacky-chic accessories of the era that we’ve seen come to the forefront is the trucker hat. With a mesh back and graphic front, it was all the rage in the early 2000s. Justin Timberlake is largely credited with starting the trend when he wore a Von Dutch hat to the Grammy afterparty in 2003. Ashton Kutcher, Gwen Stefani, Lindsay Lohan—they all wore them, especially if it was by Von Dutch, the It label of the time period. Eighteen years later, in April 2021, Rihanna stepped out in a new take on the look, sporting an Esso trucker hat with a tracksuit and Prada bowler bag. Earlier this month, Hailey Bieber also headed to Vegas in a lime green trucker hat, styling it with a white tank and classic jeans.
Product detail:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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