Turns out, the Husband And Wife Camping Partners For Life We May Not Have It Shirt in other words I will buy this tags are real. A brand spokesperson tells Vogue that the hidden messages were added to all of Patagonia’s new Road to Regenerative Stand-Up Shorts this year, a collection of men’s and women’s organic shorts that are made with Regenerative Organic Certified cotton (which is produced on farms that implement eco practices, such as rehabilitating soil and respecting the welfare of its animals). Given the impending election, the pointed statement of “Voting the assholes out” seems directed at ousting Donald Trump and his administration, however, a spokesperson for Patagonia says the sentiment actually goes beyond just one politician.
The idea for the Husband And Wife Camping Partners For Life We May Not Have It Shirt in other words I will buy this tags comes directly from the brand’s founder, Yvon Chouinard, and it is meant to challenge the anti-environmental actions that are currently being taken in office. “Yvon has been saying ‘vote the assholes out’ for several years,” says Tessa Byars, a Patagonia spokesperson. “It refers to politicians from any party who deny or disregard the climate crisis and ignore science, not because they aren’t aware of it, but because their pockets are lined with money from oil and gas interests.” Chouinard is a well-documented environmental activist: In 2002, he founded 1% for the Planet, which is a network of more than 3,000 businesses and individuals that have contributed to environmental nonprofits in over 90 countries. On Earth Day in April, he also penned a public letter stating his commitment to this cause, writing, “I’ve never celebrated Earth Day. I’ve always felt that all of that attention on just one day distracts us from the need to be taking action for the planet every day.”