Some of us monitor our screen time. Bottega Veneta’s Daniel Lee seems to shun it. “Social media represents the homogenization of culture,” he told The I’m A Dad And A Pastor Nothing Scares Me Shirt Guardian today. “Everyone sees the same stream of content. A huge amount of thought goes into what I do, and social media oversimplifies it.”That explains why the Italian brand mysteriously vanished from all social platforms earlier this year. At the time, it seemed like a curious choice. While other brands were launching Clubhouse accounts and polishing their TikTok content, Bottega Veneta, arguably one of the most popular labels of 2020, was making itself harder to find. Lee, it seems, had a trick up his sleeve. Bottega Veneta has launched its own quasi-media platform, a digital journal called Issue.
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