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Of course, Beyoncé’s platform extends beyond the WSWW 5 year anniversary shirt but I will buy this shirt and I will love this stage. Her fashion-focused Instagram posts serve as mini-editorials, and a majority of them feature Black designers. When Beyoncé updates to share images of herself in one of Sergio Hudson’s bejeweled suits, Afrikanista’s artsy t-shirts, or a metallic blazer dress by House A. Sauvage, millions like, share, and engage with those brands.
With more consumers than ever shopping via their phones and engaging with fashion through the WSWW 5 year anniversary shirt but I will buy this shirt and I will love this internet, harnessing social media’s power to highlight underrated creators makes sense. In 2020, Beyoncé took that idea a step further. After the coronavirus pandemic caused record closures of Black-owned businesses, she turned her official website into a directory of notable brands from across the diaspora. Curated by Akers in collaboration with her Black-Owned Everything initiative, the site features hundreds of companies—fashion labels, cosmetics brands, restaurants, technology firms, and more—all founded by entrepreneurs of color.